Stonechat Communications

persuasion

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Persuasion : A Communications handbook

This book provides a simple guide to making the most of the major forms of persuasion available to an organisation. From developing a strong brand, engaging with the public through news releases, speeches and presentations, online interactions and negotiation strategies as well as with their own staff through internal communications, the book aims to provide a reference with practical ‘how to’ guides. To meet the demand for effective persuasion in the international arena, it also covers the importance of cultural issues – and how to avoid diplomatic blunders while communicating with people from other countries. Each Chapter is supported by a bibliography that suggests further reading for its audience.
The book is based on 17 years of experience in meeting communications training needs for a variety of organisations.

The authors are British and Cambodian enabling them to meld their experiences of widely different cultures and approaches to communications to produce a book that will be useful to the many Cambodians who need to persuade and influence their national and international audiences.

01

Dr. Janet taylor

Jan Taylor has a PhD in journalism and an MA in International Communications (with Distinction) from universities in the UK. She is a qualified journalist and PR practitioner, with Chartered Membership of the Chartered Institute of Public Relations, and Associate Membership of the Chartered Institute of Marketing. Jan spent many years as a staff journalist, rising to the role of editor, and then moved into PR and marketing. In this role she worked for many different organisations, from universities to large, FTSE 250 companies. She also acted as a lecturer in journalism and a trainer in the use of the media in promotion and marketing. In her post-doc research experience, Jan focused on the role of journalists in reporting business, politics and war.

02

mr. samoeun sothyro

Samoeun Sothyro has Master’s degrees from The Australian National University (ANU), where he gained his qualification in Environmental Management and Development, and from the United Kingdom’s University of the West of England, where he focused on Urban Planning. Sothyro started his professional career as Communications Manager for an NGO focusing on natural resource management and commune council capacity development, where he started working with Jan to build its communications unit. After his studies in Australia, Sothyro took the role of Project Manager for BBC Media Action. Here, he led the teams producing the Love9, Loy9 and Klahan9 projects using TV, radio, online platforms, and outreach activities, focusing on persuading young Cambodians to take part in local and national governance. Since returning from the UK, he has worked on setting up the Stonechat Communications consultancy.

03

dr. seng samoeun

Dr. Seng Samoeun has had a long and illustrious academic career. He has a PhD in Geography and Urban Planning from the Royal Academy of Cambodia, a PhD in Law from the Chamroeun University of Poly-Technology, and a Master of Arts also from the Royal Academy of Cambodia. These build on the Bachelor of Arts degree he obtained from the Royal University of Phnom Penh in 1988. In his current work portfolio, he is a member of the National Council for the Khmer Language (Geography Commission), and is a Professor of Law at both the National University of Management, and the Vanda Institute of Accounting. He is a Board Member of that latter institute. From 1988 to 2009 he was a Professor of Geography at the Royal University of Phnom Penh and, from 2000 to 2010, he was the Deputy Chief of Planning and Public Relations for the Royal Academy of Cambodia.

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